Commuter Cycles, the buyer of EQUAL brakes, has been reborn as Off Course.

https://www.instagram.com/offcourse.bike/

While this sudden reborn surprised us a lot, we are now truly impressed and celebrating the decision to change their name to the one delivering well their diversity.

What has led them to the fresh start? Here is a quote from their blog that you can see their vision.

“Well, if the truth be told, we’ve been going Off Course since the day we started! 

When we opened in 2008 as a one person workshop, I had a very narrow idea of the people and bikes we wanted to serve. Commuter Cycles summed it up perfectly, and our logo design based on the bike path street sign said it all.

Having never worked in a bike shop beforehand, I have forged my own path since day one, existing very much outside the norm; a workshop focus, same-day servicing and offering courtesy bikes defined us in those early years.

In the 16 years since, our team has grown far beyond me, and we have evolved by going further off course; continually investing back into our business in ways that cater to our broadening interests and those of our customers. Bikepacking and Expedition Touring are now a huge part of what we do.

As our vision and reach has expanded, the name Commuter Cycles no longer represented the diversity and breadth of our store, our community, or our team. We’ve made numerous efforts over the years to add to it visually, but ultimately decided that we needed a fresh start.

So began the difficult task of choosing a name that captured our essence. Changing was about finding a name that better reflects who we are today. It’s not about wanting to change who we are, or what we do in the future, it’s about our name catching up to the present.”

The shop operates 9am-5pm Mon to Fri, 10am-4pm Sat and always welcomes to everyone who’s looking for bicycle component, repair services, community, bike packing and tours, or even just to say hi to its lovely staffs.

EQUAL brakes are displayed here 😊

Traditionally a working class area, Brunswick is currently known for its bohemian culture and strong arts and live music scenes. And it has a large student population owing to its proximity to the University of Melbourne and RMIT University. Lots of unique and fun cultures have been created by those younger generations in this area.

Here are some spots you would love to stop by during your ride!

Tofu Shoten, recently reopened in 6B Saxon St Brunswick after a few years break.  

You can grab a cup of coffee and delicious tofu donut there!

https://www.instagram.com/tofushoten/

Freda’d Bakery, located 15 Breese St, Brunswick, which operated by father/daughter team and serves beautiful pastries, focaccia, tarts, cakes and salads.

Why don’t you grab some food there and have them at the park 😊

https://www.instagram.com/fredasbakerybrunswick/